INTERACTIVE DIGITAL ART: EVOLUTION, TECHNOLOGY AND CHALLENGES

Abstract

Interactive digital art is a rapidly evolving form of contemporary art that makes use of advanced technologies to create an interactive experience between the artwork and the viewer. This study aims to analyze the evolution of this form of art from the 1960s until the present day, examining its key principles and the technologies employed. The article not only discusses the technical and ethical considerations of interactive art but also delves into the challenges of preserving it, which have become increasingly significant with the advancement of digital technology.

Special attention is paid to the social role of interactive art in cultural communication and its influence on traditional artistic practices. The study emphasizes how interactive art changes the audience's perception, moving them from passive observation to active engagement. The article analyses how such interaction fosters deep cultural exchange and enhances the communicative experience, blurring the traditional boundaries between artists and audiences.

The purpose of this study is to examine the theoretical and practical implications of interactive art within contemporary cultural practice. Through an analysis of current projects and examples, as well as interviews with artists and curators, the author aims to identify the major challenges and opportunities presented by interactive art for modern art criticism and the cultural sector. This research offers a fresh perspective on the potential of art in the digital era and initiates a discussion on the future direction of artistic practice in light of global cultural transformation.