Role and Strategies of Communication in Verbal and Nonverbal Aspects

Abstract

In contemporary world and in condition of information boom, the significance of communication is increasing day by day, as the development of any activity or simply human relations depends on it.

We frequently meet the list of vacancies where among other requirements the employer demands the skill of communication as a mandatory quality. Communicational skills are important in all fields of activity (service, sales, education, etc.)

In the process of communication, people always strive for a goal, for which communication strategy and tactics are necessary. The communicative goal is the result, the consequence, on which the communicative act is oriented.

Nowadays, different concepts of communication strategies and tactics are actively used in different types of discourse.

“There are key differences between the strategy and tactics: strategy means the plan for achieving the goal, while tactics include the activities applied for achieving the goal”.

M. Kuznetsov and I. Tsikunov distinguish the following types of communication strategies: open and close, monologic-dialogic and role based (according to social role).

Open communication is a will and skill of a person for expressing his/her own opinion, readiness for listening – considering the other’s opinions. In ideal circumstances, all the type so communitarian should be open.

Close communication is absence of will and skill of expressing open’s opinion.

Consequently, “the communication code represents the complex system of principles that regulates the activities of communitarian process’s participants”.

The communication strategy is implemented through verbal and nonverbal tactics, combination of speech techniques and body language that leads to the achievement of goals.